• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

What is the value in creative awards? An opinion by Kalpesh Patankar

Creative awards are the benchmark of what separates good from excellent work in the creative realm. With the changes our industry is going through, the relevance of awards is often questioned. Kalpesh Patankar, ECD at Y&R MENA and Jury President in Art Direction at D&AD Awards, argues here that awards inspire genuine change and shift client and agency perceptions. 


Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again