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Why Winning a D&AD Pencil Matters

For over fifty years, D&AD has been synonymous with outstanding craft and creative brilliance. Today, those values and standards are upheld, with our iconic D&AD Pencils coveted the world over as the ultimate creative accolade.

Rewarding beautiful ideas, brilliantly executed, the D&AD Awards are judged, respected and celebrated by the very best from around the globe. Hard earned, but always revered.  

What does winning a D&AD Pencil mean? What does it take to make it up there with the greats? How is D&AD different to other global creative advertising awards?

We talk to three top creatives, asking them why they feel, when it comes to winning an award, nothing matters more than a D&AD Pencil.

An Interview with Dick Powell, SeymourPowell

An Interview with Rosie Arnold, BBH

An Interview with Anna Sundbom, Bacon

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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