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Why winning a D&AD Pencil matters

For over fifty years, D&AD has been synonymous with outstanding craft and creative brilliance. Today, those values and standards are upheld, with our iconic D&AD Pencils coveted the world over as the ultimate creative accolade.

Rewarding beautiful ideas, brilliantly executed, the D&AD Awards are judged, respected and celebrated by the very best from around the globe. Hard earned, but always revered.  

What does winning a D&AD Pencil mean? What does it take to make it up there with the greats? How is D&AD different to other global creative advertising awards?

We talk to three top creatives, asking them why they feel, when it comes to winning an award, nothing matters more than a D&AD Pencil.

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