Images, film or text manipulated or enhanced through digital, practical and in-camera effects. For commercial design, gaming and advertising projects.
Judges will prioritise craft over idea in this category.
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
You can enter your work in the following subcategories.
3101 - Colour GradingThe enhancement and alteration of colour in moving image work, including colour correction and artistic colour effects.
3102 - CompositingThe combination of at least two visual elements, taken from separate sources and integrated into the same frame.
3103 - Computer-GeneratedVisual effects created and rendered with the help of computer software, including real-time rendering. Creature or character animation should be entered into the Animation category.
3104 - Practical EffectsEffects created on-set such as explosions, pyrotechnics, atmospheric effects, prosthetics, scale models and mechanised props/set design. Includes in-camera effects that are achieved by manipulating the camera or its parts.
3105 - Use of AIVisual effects created with the use of AI technologies, for example neural rendering and deepfakes.
3106 - Use of XRThe use of immersive technologies to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.
3107 - Creative Use of BudgetWork that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.