• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Creative Transformation Jury

  • D&AD Awards 2024

Work that is transforming organisations, products, services and spaces to create value and enhance the customer experience.

The transformation must have been intentional and designed into the creative solution. It must have taken place between 1 January 2021 and 18 April 2024 and does not need to be complete, but it must be underway.

Beta and prototype designs can only be awarded up to Wood Pencil level, and must be a transformation of a product or service that's already commercially released.


Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit


You can enter your work in the following subcategories.

  • 5101 - Brands

    The transformation of a brand, or significant brand attributes, to increase its relevance and enhance the customer experience. Submissions must demonstrate how the rebrand has transformed brand perception or business performance.
  • 5102 - Products

    Physical and digital products that have been designed or redesigned to transform and enhance a customer experience. For example by improving functionality, accessibility or understanding.
  • 5103 - Spaces

    Spaces that have been designed or redesigned to transform and enhance the customer’s experience. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.
  • 5104 - Services

    The reorganisation of resources to transform and enhance the employee and the customer experience. May transform an existing service or result in the creation of new services.
  • 5105 - Culture

    The transformation of a brand's internal culture to improve employee engagement, increase its relevance and drive growth.
  • 5106 - Operations

    Ways of working within an organisation that have been introduced or changed to enhance the product, service, employee or customer experience. Includes changes to an organisation's supply chain, distribution centres and training providers.
  • 5107 - Engagement

    Changes to the way a brand engages with its customers, from awareness to aftercare. For example, the implementation of cognitive technologies to enhance customer support.
  • 5108 - Planet

    The transformation of a brand, it's products and/or services to prioritise and fulfil sustainability goals.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again