Branding Jury

Subcategories

You can enter your work in the following subcategories.

• 4101 - Large Enterprise / New Branding Schemes

  A branding identity created for a large enterprises - including brands, corporations and non-profits - with 250 employees or more. The organisation, product or service must be previously unbranded and the work should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 4102 - Large Enterprise / Brand Refresh

  A brand refresh created for large enterprises - including brands, corporations and non-profits - with 250 employees or more. The work must be a rebranding of an existing organisation, product or service and should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 4103 - Large Enterprise / Logos

  Single logos or families of logos created for large enterprises - including brands, corporations and non-profits - with 250 employees or more. Could be static or animated. Includes campaign logos. You will need to state whether the logo was a redesign.

• 4104 - SME / New Branding Schemes

  A branding identity created for an SME with between 10 and 249 employees. The organisation, product or service must be previously unbranded and the work should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 4105 - SME / Brand Refresh

  A rebrand created for an SME with between 10 and 249 employees. The work must be a redesign of an existing organisation, product or service and should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 4106 - SME / Logos

  Single logos or families of logos created for an SME with between 10 and 249 employees. Could be static or animated. Includes campaign logos. You will need to state whether the logo was a redesign.

• 4107 - Micro Enterprise / New Branding Schemes

  A branding identity created for an inidivudal or a micro enterprise with less than 10 employees. The organisation, product or service must be previously unbranded and the work should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 4108 - Micro Enterprise / Brand Refresh

  A rebrand created for an inidivudal or a micro enterprise with less than 10 employees. The work must be a redesign of an existing organisation, product or service and should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 4109 - Micro Enterprise / Logos

  Single logos or families of logos created for an inidivudal or a micro enterprise with less than 10 employees. Could be static or animated. Includes campaign logos. You will need to state whether the logo was a redesign.

• 4110 - Campaign Branding

  Branding for a specific marketing campaign or limited product line. Includes campaign identities and elements of them, such as activations, pop up shops, installations, retail events and use of technology such as blockchain.

• 4111 - Tactical

  New branding scheme, brand refresh or temporary branding designed in response to current affairs, recent events or a trending topic.

• 4112 - Channel Branding

  Branding for TV channels, digital channels and programmes. Includes entire identities or elements of them, e.g. stings, idents, and sponsorship bumpers.

• 4113 - Sonic Branding

  The design of a cohesive sound that compliments and elevates a brand across various customer touchpoints. Includes sonic logos, sounds and mnemonic audio, as well as music curation online and in-store that reinforces a brand’s identity.

• 4114 - Digital

  Branding created for digital platforms including web, mobile, social, gaming and virtual worlds. Includes use of blockchain technologies. This subcategory is not for advertising. Please enter this into the Digital category.

• 4115 - Print

  Branded printed communications. For example stationery, catalogues, brand handbooks and packaging. This subcategory is not for posters or press ads. Please enter these into the Press & Outdoor category.

• 4116 - Motion

  Branded moving image work. For example inflight films, corporate presentations, event graphics, motion graphics. This subcategory is not for advertising. Please enter this into the Film category.

• 4117 - Design Systems

  Creative and innovative design systems, lead by clear guidelines which prioritise user experience and accessibility, and that establish a visual brand consistency and identity. This will include everything from style guidelines, principles, patterns, usage guidance and components that make up the organisation’s visual language.

• 4118 - Use of Blockchain

  Brand activations that use blockchain to generate excitement around a brand. Includes the availability and auctioning of NFTs (non-fungible tokens) - collectible digital assets such as artwork, music files, memes or real estate - and the use of blockchain platforms to connect with consumers or add value to a product.

• 4119 - Creative Use of Budget

  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.