Campaign communications, designs and initiatives that are driving the success of the UN Sustainable Development Goals.
Work must be commercially released and you must be able to evidence the impact it's had. You cannot enter the same work into Future Impact.
Where work has not been developed or significantly changed, but further impact has been generated, re-entry is permitted in the Sustained Solution subcategory.
Different guidelines apply to the Impact category; please refer to Awards Rules & Eligibility Criteria.None
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
You can enter your work in the following subcategories.
8101 - Campaign CommunicationsCampaign communications that have resulted in behavioural, environmental, social or policy change and are benefiting society. Includes campaign films, press adverts, posters, audio spots and brand activations created for real and virtual worlds.
8102 - DesignDesigns that have resulted in behavioural, environmental, social or policy change and are benefiting society. Includes product designs, new materials, packaging innovations, digital design, service or systems design that has improved circumstances, access or quality of life.
8103 - InitiativeStrategic action that has resulted in behavioural, environmental, social or policy change and are benefiting society. Includes fundraising initiatives, business initiatives, legislative action, forming alliances and community and regenration projects.
8104 - Local SolutionFor campaigns, products, service designs and initiatives that are benefiting a specific region or local area such as a neighbourhood, village, town or city.
8105 - Climate SolutionCampaigns, designs and initiatives that are specifically taking action to combat climate change and it's impact. To be eligible for this subcategory, your work must be driving Sustainable Development Goal 13: Climate Action.
8106 - Upstream InnovationSolutions designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. For solutions that are reusable, returnable, recyclable or compostable, or where the need for materials has been eliminated. A fifth judging criteria applies to this subcategory: Is the design circular?
8107 - CollaborationWork created from a collaboration between two or more parties, that's resulted in behavioural, environmental, social or policy change. Includes collaboration between brands and with consumers to generate impact.
8108 - Creative Use of BudgetWork that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.