Writing that is integral to a piece of design. Includes headlines and/or body copy.
Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
Work can only be entered into the Writing for Design or Writing for Advertising category; not both.
Judges will prioritise craft over idea in this category.None
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
You can enter your work in the following subcategories.
3301 - IntegratedWriting with design where one concept is successfully executed across multiple platforms. For example online, on packaging, on posters and on brochures.
3302 - DigitalWriting as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games.
3303 - GraphicWriting with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics.
3304 - PackagingWords as part of a piece or a range of packaging. Includes words for new packaging designs and packaging rebrands. All work entered must have been commercially sold with a barcode or sales identifier, unless it is a promotional item.
3305 - NamingThe name of a brand, product or service. Judges will consider how the naming is perceived by the target audience.
3306 - Brand VoiceThe personality of a brand expressed through written and spoken word. Includes brand guidelines and verbal identity. Judges will be looking for evidence of application across products and services.
3307 - StorytellingStorytelling used to convey a brand's identity and connect with consumers. May promote a brand's history, spirit and sense of community, for example.