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D&AD Awards 2021 FAQs

Got a question?  Here are some of the common questions our entrants ask us, grouped by topics.

More questions? We'll do all we can to answer them. Head over to our Awards page, or if you're stuck, you can contact us on +44 (0) 20 7840 1111 or awards@dandad.org.

Key Dates

Super Early Bird Deadline: 13 January 2021
Early Bird Deadline: 17 February 2021
Deadline: 17 March 2021
Shortlist Announced
> Craft, Side Hustle – 11 May 2021
> Advertising, Culture, Design, Impact, Next – 18 May 2021
*Writing for Design will be announced with the Design categories
D&AD Awards Ceremony: 26–27 May 2021

When do D&AD Awards entries open?
​Entries for the D&AD Awards 2021 open on 24 November 2020.

When will entries close? / What is the entry deadline for 2021?
The deadline for completing entries online is 17 March 2021. The Super Early Bird window runs until 13 January 2021. The Early Bird closes on 17 February 2021. See the Entry Kit for pricing by category. 

When is the deadline to post my entry materials?
Physical entry materials have to reach D&AD by Wednesday 31st March 2021

Eligibility

What are the eligibility dates? 
Work must be commercially released between 1 January 2020 and 14 April 2021. Alternative eligibility windows apply to the following subcategories: 

Digital Design/ Incremental Design- Work may be commercially released before 1 January 2020, but must have been developed or significantly changed between 1 January 2020 and 14 April 2021.

Digital Design/ Beta- Work may not be commercially released, but it must have been developed or significantly changed between 1 January 2020 and 14 April 2021.

Product Design/ Prototypes- Work must be commercially viable and be brought to market within six months 

Integrated/ Established Campaigns- Work must have been commercially released before 14 April 2018 and commercially active between 1 January 2020 - 14 April 2021

PR/ Established Campaigns- Work must have been commercially released before 14 April 2018 and commercially active between 1 January 2020 - 14 April 2021

Impact- Work must be commercially released between 1 January 2019 and 14 April 2021.

Impact/ Sustained Solution- Work must have been submitted previously to D&AD Impact or Creativity for Good and been commercially active between 1 January 2019 and 14 April 2021.

Future Impact- Does not apply, but entries must have proof of concept.

Side Hustle- Work may not be commercially released, but must have been developed or significantly changed between 1 January 2020 and 14 April 2021.

Next- Entries in the Next Category must have been commercially released or completed within three years of the Talent being commercially active.

Can two companies enter the same work?
Two different entrants cannot enter the same work within the same sub-category. If your project is a collaboration with other companies/individuals, check they haven’t entered it first. In case of duplicate entries, we will only accept the entry that was paid first.

Can I enter work if I am the client?
Yes, clients can enter work produced for them either internally or by an external agency (as long as it has not been entered by the external agency in the same category) – see previous question.

Can I enter work done for free for a charity?
Yes, however, to be eligible there must be a contractual relationship between the charity and entrant agency. If the media/ airtime was provided pro-bono we reserve the right to ask for confirmation from the media owner.

What's new this year?

Prices
We’ve increased our Super Earlybird discount from 30% to 40% for all entries. To take advantage of this price reduction, complete your entries by midnight on 13 January 2021.

Freelancers and businesses with less than 10 employees now get 25% off entries. To get the discount contact awards@dandad.org.

Categories

The D&AD Awards categories evolve every year to reflect industry developments. This includes revisions and additions of subcategories, and the creation of new categories. Look out for 'new' to identify these in the entry kit. Key changes for 2021 are highlighted below:

E-Commerce
Growing trends within e-commerce and a focus on the customer journey - from brand awareness to delivery - make this one of the most exciting new categories of 2021. Twelve subcategories, from Purchase Experience to Brand Partnership, seek to award the most creative e-commerce experiences.

Type Design
Due to an increasing number of Type Design entries, we’ve moved this out of Typography and created its own category. The jury will seek to award the design of single font styles and font families; from traditional styles such as Latin and Arabic, to scripts.

Gaming
2020 saw the first Gaming brief of D&AD New Blood, and now a Gaming category within the D&AD Awards. This category seeks to celebrate creative excellence in gamified experiences and brand messaging across e-sports, mobile and online games.

Writing
After consultation with the industry, Writing for Design and Writing for Advertising are back as two distinct, separate categories. Writing work should be entered here and will be judged by juries of writers and senior creatives/designers closely familiar with the craft.

Next Photographer
Next Photographer has a long history with D&AD, and we are delighted to bring back the award. Open to emerging talent with less than 3 years of commercial experience in photography, entry costs just £50, for the chance to win mentoring, training and a D&AD Next Pencil.

Low Budget
Time and again we’ve seen that creativity doesn’t need to be constrained by budget; oftentimes, it’s enhanced. To encourage more of this work, we’ve introduced more Low Budget subcategories across all our disciplines. Low Budget now exists within Film, Branding, Direction, Visual Effects, Animation, Photography and Entertainment as well as PR, Spatial Design and Music Videos.
 
New Realities & Emerging Media
Our New Realities and Emerging Media subcategories are for cutting-edge work that's changing how brands interact with consumers. From communications that use audio AR experiences, to haptic feedback technology. Work can be entered into the E-Commerce, Experiential, Animation, Visual Effects, Typography and Gaming subcategories.

Digital Design
Following last year's revamp of the Digital Design subcategory and feedback from our juries, judges will now prioritise execution over idea in this category.

Prices and Payments

How much does it cost to enter?
The price depends on the category that is being entered, details of pricing will be listed as part of the category information in this entry kit.

What do you mean by single and multi pricing?
The single price is for one execution of the creative work that is entered and judged in isolation. If you are entering multiple executions - for example, an advertising campaign or a series of books to be judged altogether, then the multi-execution will apply. 

What payment methods are accepted?
Bank transfers and credit card payments. Cheques are not accepted. For bank transfers, the total amount must be transferred within seven days of completing your entry online.

Can I make changes to entries after I have paid?
You have 48 hours to make amendments to the ‘Entry Details’ & ‘Format & Parts’ sections of an Entry. Please ensure you click 'save' to update your entry. The 48 hours is activated when the entry is paid for, and will automatically lock once the 48 hour period has passed.

Can I get a discount on entries?

  • All entries submitted before the Super Early Bird deadline of midnight on 13 January will receive 40% off
  • Entries submitted during the Early Bird window of 14 January - 17 February will receive 20% off 
  • All entries submitted post 17 February will be subject to standard pricing 
  • See the Entry Kit for pricing by category

Also freelancers and businesses with less than 10 employees get a 25% discount on entries. Contact us at awards@dandad.org to obtain a discount code.

Where does the money I spend on my entries go?
​What people often don’t realise is that D&AD is a charity.

In fact, everything we do is about inspiring the next generation of creative talent, improving their access to the industry, and nurturing and developing their skills.

Thanks to the Awards, we are uniquely positioned to bring insights on creative excellence to aspiring creatives, providing free or heavily subsidised educational tools, and creating new, more accessible routes into the industry. 

We do this through our suite of New Blood programmes - which have been helping aspiring creatives realise their potential for 40 years. It’s a critical bridge between education and the world of work.

We put the money we make back into the industry we serve.

In 2020, we provided 174,147 vocational learning opportunities to emerging creatives. 

So, enter not just for a chance at the glory, but to contribute to our mission to make the creative world stronger, fairer and more open for everyone.

To find out more about our new blood programmes please visit dandad.org or contact us on newblood@dandad.org.

Creating an Entry

Which categories should I enter my creative work into?
The full list of categories is included in the Entry Kit. You may enter the same work into as many categories as you like, both as a single and multiple executions. The only exception to this is Future Impact. Work entered into this category will only be eligible for Product Design/Prototypes, Digital Design/Beta and Side Hustle, subject to meeting their criteria.

Need help with your entry? Send us an email. If you’d like to speak to the Awards team, please send us an email and request a call back. A member of the team will contact you. 

Do I need to add all the credits for the work?
Not yet. If you have a shortlisted or winning entry, wait for the email notification to submit your credits after the work has been judged. Our Judging process kicks off from 29 March up until 21 May.  

What supporting information do I need to provide for my entries?
Please check the 'Provide the following information online' at the bottom of each category page in the Entry Kit. Further details can be found under 'Supporting Information' on pages 84 - 86. You will be asked to provide supporting information when completing your online submission. Judges love to know the facts, so keep your written information short and to the point.

Do I need to provide translations?
Yes. If your work was not originally released in English, you need to submit the work in its original language, alongside a translation. For films, this means subtitles. For non-film work, simply type up your translation online. We do not accept translations as a separate document or film. Please note that we cannot accept translations in the writing categories — entries here are only accepted if originally released in English.

Why do I need to submit Reference Images? 
Any physical submissions entered will be required to supply 1-5 Reference Images, which will be used for our judges to familiarise themselves with the work before they judge onsite. The images will also be used if your work is successful, for our winners page, D&AD Ceremony and any social/ press releases.

Sending Physical Work by Post or Courier

When is the deadline to post my entry materials?
Physical materials have to get to D&AD by Wednesday 31st March 2021.

How do I label my entries for posting?
Labels are available once you've completed your online submission.

What address do I send entries to?
Our address is: D&AD Awards, 64 Cheshire Street, London, E2 6EH, United Kingdom. You’ll also find this address on the labels once you've completed your online submission. If you use a courier service, please note, our office hours are Mon–Fri, 9:30am–5:30pm GMT.

How do I send work from outside the UK?
Mark your package as 'Competition material: no commercial value'. If you need to indicate the value of the goods in the package, use a token value, for example $1 per entry. Please make sure you have settled all shipping costs and customs fees before sending your entries. If not, your package will be held up in customs or refused at our office because of unpaid shipping costs.

How will I know if my package has arrived?
If we have not received your package, our Awards team will be in touch.

Judging Process

How will my work be judged?
When assessing the work, judges will consider the following questions:

Advertising, Design & Culture
> Is the idea inspiring?
> Is it brilliantly executed?
For Digital Design and the craft categories in Music Videos, execution will be prioritised over idea.
> Is it fit for purpose?
For Media & PR, this means the work achieved the intended result.

Craft
> Is it brilliantly crafted?
> Does the use of craft elevate the idea?
> Is the idea inspiring?
> Is it fit for purpose?

Impact
> Is the idea benefiting society?
To be benefiting society, work must be responding to one of the 17 UN Sustainable Development Goals.
> Has it resulted in tangible change?
Tangible change refers to behavioural, environmental,societal or policy change.
> Is it innovative and inspiring?
To be innovative, work may be a new idea or method, or the use of an existing idea or method in a new way.
> Is it fit for purpose?
To be fit for purpose, work must be able to do the job it was designed to do. For example, a campaign must raise brand awareness. A product must function well.

Future Impact
> Does the idea have the potential to benefit society?
To be benefiting society, work must be responding to one of the 17 UN Sustainable Development Goals.
> Does it have the potential to drive tangible change?
Tangible change refers to behavioural, environmental, societal or policy change.
> Does it sufficiently demonstrate that it can meet its intended scale?
This could be anything from a local solution to a global initiative.
> Is it innovative and inspiring?
To be innovative, work may be a new idea or method, or the use of an existing idea or method in a new way.

Next
> Does it show remarkable creative flair?
> Does it demonstrate great potential?
> Where applicable, is there outstanding use of craft and technique?

Side Hustle

Start-Up
> Is it innovative and inspiring?
> Is it supported by appropriate research and testing?
> Does it show potential for growth?

Scale-Up 
> Is it innovative and inspiring?
> Is it fully operational with proven success?
> Is it on track to meet its intended scale?

Results

When will I know if my work is successful?
For Craft and Side Hustle categories, the Shortlist will be announced on 11 May. For the Advertising, Culture, Design, Impact, and Next categories, the Shortlist will be announced on 18 May. D&AD Pencil winners will be announced at the D&AD Awards Ceremony on 26–27 May 2021.

During judging we will send an official confirmation of the results to the person registered as the main contact for the entries. 

Please see the Pencil levels explained below:

Shortlist 
Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.

Wood Pencil
The best of the year in advertising, design and craft.

Graphite Pencil
For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.

Yellow Pencil
The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.

Black Pencil
The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.

Category Awards:

Future Impact Pencil
Early-stage projects that demonstrate the potential to drive behavioural, environmental, societal or policy change through creativity. Awarded to work in the Future Impact category.

Next Pencil
Awarded to rising stars with extraordinary creative flair who are shaping the future of creativity and craft. Awarded to work in the Next categories.

Side Hustle Pencil
Awarded to inspiring, scalable projects that demonstrate creativity and innovation. Awarded to work in the Side Hustle category.

White Pencil
Exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change. Replaces the Yellow Pencil in the Impact category.

Special Awards:

Collaborative Award
The Collaborative Award recognises the long-lasting relationships between clients and their design, advertising and production companies – leading to the creation of amazing work over time.

President's Award
Every year, D&AD honours an industry hero, a legend whose contribution to the industry has been nothing but inspirational. The recipient is chosen by the D&AD President and will be announced at the D&AD Awards Ceremony.

Companies of the Year
Pencil winners and shortlisted companies are allocated points for each win. The points are then accumulated to determine the 1st, 2nd and 3rd places in the following categories:

• Advertising Agency of the Year
• Design Agency of the Year
• Production Company of the Year
• Client of the Year

Winners will be announced at the D&AD Awards Ceremony.

What happens if my work is successful?
D&AD Awards, since 1962, have been regarded as one of the most prestigious awards for design and advertising. 

Each year we invite the commercial creative industries to enter their work to be judged by more than 250 of the world’s leading creatives. 

A fraction of that work will be deemed worthy of a D&AD Pencil, the benchmark for game-changing creative work. For those that win one, it’s a career-defining moment that drives the entire industry forward. It’s the award for the ever-hungry, never-satisfied, forever-curious minds who re-define what we think is possible in communications every day.

Times have changed over the past 60 years, but the Pencil-shaped award that our founders created to recognise excellence in design and art direction still remains at the very core of D&AD today.

All winning work will:

  • Feature in the D&AD annual, now online and freely accessible to the global creative community
  • Have the chance to be featured in the D&AD Creative Excellence Content Series, with commentary from judges and Jury Presidents
  • Have the chance to be featured in the Behind the Work insight series for the D&AD Annual
  • Inform D&AD annual theme reports, which will be presented along with winning work to agencies and clients all over the world
  • Be promoted through D&AD social media channels and the D&AD newsletter, distributed to the global creative community
  • Earn prestige amongst your peers and points towards D&AD rankings

Pencil winning work will also:

  • Receive a coveted D&AD Pencil
  • Feature at the D&AD Awards Ceremony 

Note: See Side Hustle, Next and Future Impact sections for more details on winning in those categories.

Side Hustle

D&AD Side Hustle is an important step towards turning your side hustle into a main hustle. Make the grade and you’ll be pitching to a panel of creative entrepreneurs and investors. As well as global exposure, we offer training and mentoring to the winners. Previous hustlers have gone on to create fashion shows, draw attention to the climate crisis and incite social change.

Who can enter?
Entry is open to anyone with a Side Hustle, so long as it demonstrates flair and creativity. Is your Side Hustle on the way to becoming your main hustle? Then our scale up categories are for you. A reduced entry fee applies to students and emerging professionals. 

What are the Judges looking for?
The judges will be looking out for work that combines creativity and innovation. For start-ups, the idea should demonstrate appropriate research and testing and show potential for growth. Scale-ups should demonstrate some early success and show how they're on track to meet their intended scale.

What can I win?
- A coveted D&AD Side Hustle Pencil
- Your name in the The Annual; D&AD’s collection of the best work in the world, published online and to a global audience
- 2 hours of private mentoring with a D&AD judge
- A virtual D&AD Masterclass of your choice. Subjects range from pitching, to branding, to building effective social media campaigns

How much does it cost to enter?
£20 for students. £35 for emerging professionals. £50 for established professionals. 

Are discounts available?
Early bird discounts are available. Details of pricing are listed on page 79.

Freelancers get 25% off - please email awards@dandad.org for a code to use at checkout.

When's the deadline for entries?
Super Early Bird: 13 January 2021
Early Bird: 17 February 2021
Deadline: 17 March 2021

When does Side Hustle take place?
The first round of judging will take place in mid-to-late April. The Shortlist will be announced on 11 May. Finalists will be notified in advance, so that they can prepare for a live pitching day on 18 May. This will be the second and final round of judging. Winners will be announced at the D&AD Awards Ceremony in May.

What does Pitch Day involve?
Pitching will be done via Zoom. You will be joined on the call by the other finalists and the judging panel. Each finalist will take a turn to pitch their business. This can be delivered in a style to suit them, provided it is not pre-recorded and is a maximum of 5 minutes. Finalists will be sent a pitch guide to help them prepare. After each pitch, the judges will take 5 minutes to ask questions. When the pitches are done, the judges will retire to pick the winners. 

When will I receive my prize?
Winners of Side Hustle will receive a D&AD Side Hustle Pencil, 2 hours of mentoring with a D&AD Judge and a D&AD Masterclass. 

A member of the Awards team will be in touch after the D&AD Awards to send you your Pencil and ask you which Masterclass you would like to attend. Masterclasses are hosted virtually and in person (in accordance with Government Guidelines). A member of the Judging team will match you with a mentor in June, and connect you over email by mid-July.

Next

D&AD Next is an opportunity for creatives, mentors and agencies to come together, recognise and celebrate the future of creativity. The award is a mark of great potential. Winners of a D&AD Next award have seen their work featured on the cover of TIME magazine (Johnny Miller’s Unequal Scenes) and appear in National Geographic (Richard John Seymour’s Yiwu Commodity City).

Who can enter?
Anyone with less than 3 years experience creating commercial pieces in their chosen category. That's 3 years total - career breaks are not included. 

You may enter your own work, or on behalf of someone else (the Talent). You can enter as an individual, or as part of a team. All team members must have contributed to the work in a manner appropriate to the category. 

There is no age limit, however, the talent must not have an established career in a different area of the creative industry. For example, you cannot be an established Photographer who's recently taken up Graphic Design.

Are there exceptions to the 3 year rule?
The Talent's experience should not exceed three years. As a guide, if they have been working consistently then they should have entered the industry after 14 April 2018. 

There are exceptions - if the Talent had a career break or went on maternity leave, for example. So long as they have less than three years total experience creating commercial pieces, in their chosen category, they may apply. To check eligibility, please send us an email awards@dandad.org. If you’d like to speak to the Awards team, please send us an email and request a call back. A member of the team will contact you.

What can I enter?
Entrants in the Next Creative, Next Designer, Next Illustrator and Next Photographer Categories must submit four pieces of work. Entrants in the Next Director Category must submit two.

In all cases, each piece of work must represent one project; multiple executions of the same project will be classed as one piece of work. At least one piece must be commercially released. 

Remaining work may be commercially released, unreleased or self-initiated. If you do not have enough personal work, you are invited to complete a New Blood brief. Charity work can be classified as commercial work.

Alongside the work, you will need to provide details of the brief and the Talent’s contribution to each. Please also upload a photo of the Talent for promotional purposes. Finally, references may be supplied from clients, managers or senior colleagues. Please remove the Talent’s name and credits from all work and references so it can be judged anonymously.

What are the Judges looking for?
Judges are looking for work that consistently demonstrates remarkable creative flair, great potential and – where applicable – outstanding craft and technique. They are not looking for the finished article.

What can I win?
- A coveted D&AD Next Pencil
- Your name in the The Annual; D&AD’s collection of the best work in the world, published online and to a global audience
- 2 hours of private mentoring with a D&AD judge
- A year’s access to D&AD's on-demand online courses. Includes Storytelling and the Art of Science and Ideas

How much does it cost to enter?
£50.  

Are discounts available?
Early Bird discounts are available. Details of pricing are listed on page 77.

Freelancers get 25% off — please email awards@dandad.org for a code to use at checkout.

When's the deadline for entries?
Super Early Bird: 13 January 2021
Early Bird: 17 February 2021
Deadline: 17 March 2021

When does Next take place?
Entry and judging happens alongside the D&AD Awards. Winners will be announced at the D&AD Awards Ceremony in May.

Impact

D&AD Impact is our programme to recognise and support creative ideas that are making a real and positive difference to the world. Now part of the D&AD Awards, our Impact categories are for communications, designs and initiatives that are harnessing creativity to benefit society:

Future Impact is for early-stage designs and initiatives, awarded for their potential to drive change. Winners are expected to take part in the D&AD Impact Programme. The top award in this category is a Future Impact Pencil.

Impact is for work that’s been commercially released and resulted in tangible behavioural, environmental, social or policy change. Entrants have the chance to win a Wood, Graphite, White or Black Pencil.

What can I enter?
 
Work can only be entered into one Impact category. Please make sure you choose the right category for your work:

The Future Impact category is for early-stage designs and initiatives that are awarded for their potential. Prototypes, MVPs and work undergoing testing are all appropriate here. New product or service lines are also eligible under the same conditions. Winning entries will receive a Future Impact Pencil. Project owners will be enrolled onto the D&AD Impact Programme, with the expectation that their work will be commercially released and making an impact within 12 months. Entry costs just £30 and is open to students.

Work entered into this category will be ineligible to enter any other D&AD Awards category in the same year, except Product Design/Prototypes, Digital Design/Beta and Side Hustle, subject to meeting their criteria. This category is not for social good campaigns. We do not accept concepts; you must provide proof of concept within your submission. Entries in the Future Impact Category are not subject to an awards qualifying entry period. 

The Impact category is for communications, designs and initiatives that were commercially released between 1 January 2019 - 14 April 2021*. Entrants must be able to demonstrate behavioural, environmental, social or policy change that's happened as a direct result of the work. Entrants have the chance to win a Wood, Graphite, White or Black Pencil. They are eligible for all other categories in the D&AD Awards. 
 
*Work submitted in the Impact/ Sustained Solution subcategory may be commercially released prior to 1 January 2019, but it must have been commercially active between 1 January 2019 and 14 April 2021. It must also have been submitted previously to D&AD Impact or Creativity for Good.

Can I enter my work into Future Impact if it’s commercially released?
Commercially released work will only be accepted in exceptional cases, where the work has not made a tangible impact yet and would benefit from the support of the D&AD Impact Programme. Work that has been commercially released and can demonstrate effectiveness should be entered into Impact.

What happens if I enter my work into Future Impact and Impact?
In the event that work is submitted into both categories, D&AD will assess the suitability of each category and withdraw one of the projects. You will not be eligible for a refund. If you are unsure where your work fits, please contact the D&AD Awards team for guidance.

What are the Judges looking for?
Judges are looking for innovative and inspiring uses of creativity to stimulate change and benefit society. This means that work must be responding to one of the 17 UN Sustainable Development Goals.

For the Future Impact category, judges will be awarding potential. Work must have proof of concept and appear to be both scalable and commercially viable. 

For the Impact category, judges will award work that has stimulated change in one of four areas - behaviour, environment, society or policy. Winning work must be able to prove that any change is a direct result of the work submitted. The work must be fit for purpose, that is, it must do the job it was designed to do.

What can I win?
Future Impact winners will receive a Future Impact Pencil, their name in the D&AD Annual and enrolment on the D&AD Impact Programme. The programme includes:

  • Place on the D&AD Impact Accelerator
  • 10 hours of mentoring from the D&AD Impact Council
  • Access to a creative, peer-driven network
  • Access to D&AD's on-demand online courses for 12 months
  • Free entry into the D&AD Awards Impact category, valid for 3 years

Shortlisted entrants will also be considered for a place on the D&AD Impact Accelerator. 

Impact winners will receive a Wood, Graphite, White or Black Pencil. They will have their name in the D&AD Annual and they will feature in the D&AD Awards Ceremony.

Why is there no Yellow Pencil level in the Impact category?
The White Pencil replaces the Yellow Pencil in the Impact category. The White Pencil goes beyond creative excellence, to represent exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change. The White Pencil was conceived when D&AD Impact was first launched. 

What is the D&AD Impact Programme?
For our Future Impact winners, we created the D&AD Impact Programme - a 12-month package of mentorship, training and visibility that supports project owners with the ideation, launch and early growth of their work. 

A Future Impact cohort typically includes individuals, organisations and teams working on prototypes, MVPs, projects in testing or those that have recently launched. Known as Future Impacters, the winners also receive a D&D Future Impact Pencil and their name in the D&AD Annual. Our mission? To enable a cohort of Future Impacters to deliver tangible impact within 12 months. For more information on what the programme entails, please visit the D&AD Impact page.

How much does it cost to enter?
Future Impact entries cost £30.
Impact entries cost £480.

Are discounts available?
Early Bird discounts are available. Details of pricing are listed on pages 72 - 74.

Freelancers get 25% off — please email awards@dandad.org for a code to use at checkout.

When's the deadline for entries?
Super Early Bird: 13 January 2021
Early Bird: 17 February 2021
Deadline: 17 March 2021

When does Impact take place?
Entry and judging happens alongside the D&AD Awards. Winners will be announced at the D&AD Awards Ceremony in May.

Contact

Contact / Get in touch
Our awards team is on hand to help, wherever you are in the world. If you’ve begun entering and have a question, get in touch with: 

UK, IRE & Europe
Will Koper
Email: will.koper@dandad.org
Or call on: +44 (0)207 840 1177

USA & Canada
Alex Knapp
Email: alex.knapp@dandad.org
Or call on: +44 207 840 1172

France, Latam & Iberia
Pablo Aör Brandao
Email: pablo.brandao@dandad.org

Japan & Singapore
Kotoko Koya
Email: kotoko.koya@dandad.org
Or call on: +81 90 4736 5965

China, South East Asia & Australasia
Katherine Chen
Email: katherine.chen@dandad.org 
WeChat: dandadawards
Or call on: +44 796 886 6388

India, Middle East, Africa & Europe
Joshua Edwards
Email: joshua.edwards@dandad.org
Or call on: +44 (0)2078401154

For all other countries please contact 
awards@dandad.org

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