Direct Jury

Subcategories

You can enter your work in the following subcategories.

• 5201 - Integrated

  Fully integrated direct marketing campaigns that are executed across multiple platforms, designed to elicit a direct response. For example online, in print, TV and radio.

• 5202 - Digital

  Digital communications that elicit a direct response. For example banners, campaign sites, emails, apps and direct messaging (eg DMs, SMS, MMS & WhatsApp)

• 5203 - Film

  Social, VOD, TV or cinema ads designed to elicit a direct response. Includes work for offline platforms such as planes, festivals, presentations.

• 5204 - Direct Mail

  Physical mail that elicits a direct response. Includes door drops, letters, postcards and mail packs.

• 5205 - Printed Materials

  Print marketing that's designed to elicit a direct response. Includes stationery, leaflets, brochures, books, greetings cards and calendars.

• 5206 - Press & Outdoor

  Press and poster advertising designed to elicit a direct response. Includes press inserts and wraps, work released on digital and interactive sites, special builds and street flyering.

• 5207 - Radio & Audio

  Radio ads and audio marketing that elicit a direct response. Includes radio broadcasts, fan base targeting and podcasts.

• 5208 - Events

  Events and stunts designed to elicit a direct response. Includes virtual and live events, flash mobs, guerilla marketing and pop-up shops.

• 5209 - Products & Services

  Products and services targeting specific audiences and eliciting a direct response. Includes product samples and consumables.

• 5210 - Acquisition & Retention

  Direct campaigns that initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty.

• 5211 - Innovation

  For cutting edge work that changes the way brands market straight to the consumer. For innovative products, services and communications that elicit a direct response.

• 5212 - Use of XR

  The use of immersive technologies to extend reality and elicit a direct response, for example direct-to-avatar. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.

• 5213 - Social

  Direct campaigns and communications specifically designed for social media platforms, including mobile ads.