Writing that is integral to a piece of marketing communication. Includes headlines and/or body copy.
Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
Work can only be entered into the Writing for Design or Writing for Advertising category; not both.
Judges will prioritise craft over idea in this category.None
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
You can enter your work in the following subcategories.
3201 - IntegratedWriting as part of campaigns where a central idea connects across a variety of media. For example online, in print, mobile, ambient.
3202 - DigitalWriting within advertising for digital platforms including websites, microsites, blogs and apps. Writing for social platforms should be submitted into the Social subcategory.
3203 - SocialWriting within advertising for social platforms including Instagram, Facebook, Tiktok and Twitter.
3204 - FilmScripts for, and visible copy within, adverts created for TV, VOD, social, cinema and other screens.
3205 - PressWriting within press including press ads, inserts, wraps and branded editorial.
3206 - OutdoorWriting for outdoor use including print and digital posters, special builds and digital sites.
3207 - Radio & AudioWriting as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative.
3208 - EntertainmentWriting for branded or brand-funded entertainment that people feel compelled to watch, seek out and share. Includes documentaries, feature films, music videos, and games.