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Art Direction Jury

  • D&AD Awards 2024

Overall design, visual direction and style for campaigns or elements of them. Includes work created for digital platforms, film, print, out-of-home, gaming and virtual worlds.
Judges will prioritise craft over idea in this category.


Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit


You can enter your work in the following subcategories.

  • 2101 - Integrated

    Art direction for integrated campaigns. Includes both digital and print work.
  • 2102 - Digital Content

    Art direction of digital content designed to be consumed online. For example pop-ups, sponsored posts, takeovers, competitions and use of influencers. Films should be entered into the Film subcategory.
  • 2103 - Digital Platforms

    Art direction of digital platforms used to promote a campaign, product or service. For example apps, websites, microsites, landing pages.
  • 2104 - Film

    Art direction for social, VOD, TV, cinema or other screens.
  • 2105 - Fashion Film

    Art Direction for fashion films. Includes campaign films, branded films and runway shows. From high street fashion to couture, accessories to beauty.
  • 2106 - Direct

    Art direction for targeted pieces of marketing that are designed to elicit a direct response. Includes digital, print and direct mail.
  • 2107 - Printed Materials

    Art direction for printed materials such as packaging, stationery, leaflets, brochures, greetings cards, calendars, record sleeves, stamps and games. Press adverts should be entered into the Press subcategory.
  • 2108 - Press

    Art direction for press adverts, inserts and wraps.
  • 2109 - Outdoor

    Art direction for outdoor spaces including print and digital posters, special builds and digital sites.
  • 2110 - Experiential

    Art direction for experience-led activations, such as pop-up shops and physical or augmented retail spaces.
  • 2111 - Gaming & Virtual Worlds

    Art direction for advertising within gaming platforms and virtual worlds. Includes games created for desktop, web and mobile; gamevertising; and immersive interactions for virtual spaces, web 3.0 and the metaverse.

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