Art Direction Jury
- D&AD Awards 2024
Overall design, visual direction and style for campaigns or elements of them. Includes work created for digital platforms, film, print, out-of-home, gaming and virtual worlds.
Judges will prioritise craft over idea in this category.
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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2101 - Integrated
Art direction for integrated campaigns. Includes both digital and print work. -
2102 - Digital Content
Art direction of digital content designed to be consumed online. For example pop-ups, sponsored posts, takeovers, competitions and use of influencers. Films should be entered into the Film subcategory. -
2103 - Digital Platforms
Art direction of digital platforms used to promote a campaign, product or service. For example apps, websites, microsites, landing pages. -
2104 - Film
Art direction for social, VOD, TV, cinema or other screens. -
2105 - Fashion Film
Art Direction for fashion films. Includes campaign films, branded films and runway shows. From high street fashion to couture, accessories to beauty. -
2106 - Direct
Art direction for targeted pieces of marketing that are designed to elicit a direct response. Includes digital, print and direct mail. -
2107 - Printed Materials
Art direction for printed materials such as packaging, stationery, leaflets, brochures, greetings cards, calendars, record sleeves, stamps and games. Press adverts should be entered into the Press subcategory. -
2108 - Press
Art direction for press adverts, inserts and wraps. -
2109 - Outdoor
Art direction for outdoor spaces including print and digital posters, special builds and digital sites. -
2110 - Experiential
Art direction for experience-led activations, such as pop-up shops and physical or augmented retail spaces. -
2111 - Gaming & Virtual Worlds
Art direction for advertising within gaming platforms and virtual worlds. Includes games created for desktop, web and mobile; gamevertising; and immersive interactions for virtual spaces, web 3.0 and the metaverse.