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What is D&AD?


Since 1962, D&AD has been inspiring a community of creative thinkers by stimulating the finest in design and advertising. The D&AD Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
But it's much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme. As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.

The Backstory


In 1962 a group of designers and art directors come together to celebrate creative communication and raise standards within their industry.
Amongst the group are David Bailey, Terence Donovan and Alan Fletcher. Calling themselves British Design & Art Direction, the following year they organise their first Awards event. And they are picky. From 2,500 entries they select just 16 pieces of work to receive the soon-to-be coveted Yellow Pencil; the first of its kind.
Today, British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide.

Key Dates

    • 1 November 2017

      Open for Entries

    • D&AD Awards 2018 is now open for entries.

    • 6 December 2017

      Early Entry Deadline

    • D&AD Awards early entry deadline. 10% off all entries.

    • 14 February 2018

      Entry Deadline

    • D&AD Awards entry deadline

    • 21 April 2018

      D&AD Awards Judging

    • 21 - 23 April, The Old Truman Brewery, Shoreditch

    • 24 April 2018

      D&AD Awards Black Pencil Judging

    • The Old Truman Brewery, Shoreditch

    • 24 April 2018

      D&AD Festival

    • 24 - 26 April, The Old Truman Brewery, Shoreditch

    • 26 April 2018

      D&AD Awards Ceremony

    • The Old Truman Brewery, Shoreditch

Japanese Judges 2018

  • Azsa West

    Azsa West

    Creative Director, Wieden + Kennedy

    Branded Content & Entertainment Judge

  • Junichi Kurata

    Junichi Kurata

    Art Director, Hakuhodo

    Branding Judge

  • Haruko Tsutsui

    Haruko Tsutsui

    Copywriter, Dentsu Tokyo

    Crafts for Advertising Judge

  • Masayoshi Kodaira

    Masayoshi Kodaira

    Graphic Designer, Creative Director, FLAME

    Crafts for Design Judge

  • Hiroyuki Hori

    Hiroyuki Hori

    Creative Director and Technical Director, Freelance

    Digital Design Judge

  • Sotaro Yasumochi

    Sotaro Yasumochi

    Creative Director, Dentsu Tokyo

    Digital Marketing Judge

Why Enter

D&AD Awards recognise beautiful ideas, brilliantly executed. Coveted the world over, a D&AD Pencil is the pinnacle of many creative careers.
 
But it's more than an award; a D&AD Pencil is recognition of the power of craft and creativity. Earning one is proof, not just that you're making the best creative work out there, but that you're committed to bettering the industry you work in. 
 
As a not-for-profit, D&AD re-invests all surpluses back into the community we serve, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry. 
 
Enter not just for a chance at the glory, but to contribute to D&AD’s mission to stimulate the creative world to be stronger, fairer and more open for everyone.

Seven Steps to Creating an Entry

For more detailed instructions in English - please visit the D&AD entry site here.

Join D&AD Japan to keep up to date with all D&AD news, awards, and events.

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