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Stéphane Xiberras

Stéphane Xiberras

  • Member since 2008

Stéphane Xiberras began his career as a copywriter. He joined BETC as a Creative Director in 1999 and went on to become President and Chief Creative Officer in 2007.His tenure as President has seen the agency win hundreds of awards and become the largest and most creative agency in France.

He is in charge of, among others, the CANAL+ account, and is behind the multi- award winning spot “The Bear” which is the most awarded film in the entire history of the Gunn Report. His other films include “The Closet”, “March of the Emperor” “Unicorns” and “Kitchen”.
Stéphane is behind the recent innovative Instagram campaign Like my addiction.

Stéphane is also the inventor of CAI (Creative Artificial Intelligence), a unique software robot that creates ads and effectively demonstrates the downsides of the industry.

In 2010 he founded BETC Academy, the agency’s internship programme that runs twice year, offering young talents the opportunity to develop through senior mentorship and to work with actual clients.

In 2012 Stéphane founded the BETC Start Up Lab, a commando unit within the agency, exclusively dedicated to start-ups. The aim of the lab is to see new companies grow faster, stronger and sooner. By applying the agency’s knowledge of brand storytelling to their product or service, the lab helps them transform into brands and build a value platform.

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