• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Gender Swap

Award: Graphite Pencil

Graphite Pencil / Digital / Storytelling / 2022

Award: Graphite Pencil

Graphite Pencil / Gaming / Educational

Award: Shortlist

Shortlist / PR / Entertainment

Award: Shortlist

Shortlist / Gaming / Entertainment

50% of the 3 billion gamers worldwide are women, yet they only represent 22% of employees in gaming studios, which means that female characters in games tend to be hypersexualised and clichéd compared to male characters. Women in Games wanted to address the gender imbalance within the gaming industry, so it hacked the game files of dozens of mainstream video games. By swapping the animations used for male and female characters, GenderSwap portrayed male video game heroes like their female counterparts.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again