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Tick

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2011

The trailer begins with a car bomb exploding. As the clip goes backwards, we discover that the scene takes place in the middle of a tranquil Paris. Ending with a familiar ‘tick tock’ sound, the trailer is designed to intrigue the viewer to watch the series and find out more about the character behind the bomb, Carlos, the terrorist who threatened the world. The agency and Canal+ wanted to pitch the right tone, a suitably sober approach across all media, to avoid controversy and to avoid falling into the trap of eulogising a character who is, after all, a murderer.

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