This trailer begins with a car bomb explosion. As the clip goes backwards in time, we discover that the scene takes place in the middle of a tranquil Paris street. Ending with a familiar ticking sound, the trailer is designed to intrigue the viewer to watch the series and find out more about the person behind the bomb, Carlos, the terrorist who threatened the world. The agency and CANAL+ wanted to pitch the right tone, a suitably sober approach across all media, to avoid falling into the trap of eulogising a character who is, after all, a murderer. The trailer was also selected in Special Effects for Film Advertising.
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