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March of the Emperor

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 120 Seconds / 2006

A man tells a woman about this great movie he has seen called 'March of the Emperor'. Immediately she envisions a Napoleon-like character. She has to adjust the image in her mind as the man reveals more detail, like the film being set in Antarctica, with hundreds of emperors, and one of them being devoured by a seal. However, her imagination cannot keep up with the last plot twist. As it turns out, 'March of the Emperor' is also known as 'March of the Penguins', which leads to the slogan for cinema TV channel Canal+: 'Movies are made to be seen'.

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