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Clocks

Award: Wood Pencil

Wood Pencil / Typography / Graphic Design / 2010

Against Aids. Every minute counts. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: ‘Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care’. Solidarité Sida wanted to alert Europeans to the necessity of acting quickly against this situation. BETC created an outdoor installation, in association with artist Nadine Grenier, consisting of 321 clock mechanisms. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online: ‘Every minute counts. www.solidarite-sida.org’.

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