• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…


Award: Yellow Pencil

Yellow Pencil / Typography / Poster Advertising / 2010

Against AIDS , every minute counts. At a set time, twice a day, the hands of these clocks come together and align to form the sentence: ‘Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care’. SOLIDARITE SIDA wanted to alert Europeans to the necessity of acting quickly against this situation. BETC Euro RSCG created an outdoor installation, in association with artist Nadine Grenier, consisting of 321 clocks. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online: ‘Every minute counts. www.solidarite-sida.org’. ‘Clocks’ was also selected in the category Typography/Graphic Design.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again