Foundations of Creativity
Core creative skills accessible on-demand
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A one-off bundle of on-demand creative learning made up of ideation, strategy, storytelling and more, that together underpin brilliant creativity.
This on-demand bundle of courses gives you access to information, insights and tools from some of the best creative brains in the business, anytime, anywhere.
Made up of 4 core courses, this bundle of fundamental skills will give you access to:
- Strategy 101: Our 2-part Strategy course is designed for anyone in the creative industry needing to build skills in empathy, behavioural science, briefing, creating a strategy and pushing the boundaries to build something bold and unexpected.
- Storytelling for Action: This 3-part course explores the principles of great storytelling, from structure and narrative arc, brand characterisation and deploying stories tactfully and strategically. This course will also help you understand how to apply those principles to the world of commercial creativity, whether your chosen storytelling platform is a piece of packaging, a game, a film or any other medium.
- Art & Science of Ideas: A 5-part course to break down the ideation process and help you understand how great ideas happen - everything from the first inkling to the final feedback. Covering bravery, collaboration, resilience, imagination, ideation tools and more, by the end of this course you'll have a wealth of resources to have brilliant ideas time and again.
- Enter The World of Gaming: Our fundamental course for marketers, advertisers, and brands, to get them up to speed on the gaming industry, from its rules and roles, languages, and communities. This course will help you navigate the gaming landscape, tell your platforms from your developers, identify where your audience sits within the gaming community and how to engage them in an authentic way.
- Take advantage of this special offer to access all our paid on-demand courses for £195. This offer expires at the end of January 2024.
- You'll have access for 1 year from the date of purchase to get stuck into learning about ideation, storytelling, gaming and strategy.
