You’ve covered the basics, honed your craft and now it’s time to seal the deal. This is the final part of your Storytelling adventure where you’ll learn about the best way to apply your brand story over multiple platforms. Dive into various D&AD award-winning case studies and identify what makes successful storytelling resonate.
This course, part three of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results.
Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.
Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:
How to apply effective storytelling
- The strategy behind using story
- Ensuring your story is on brief
- Insights into effective storytelling
The potential and limitations of different channels to tell stories
- Exploring film, long and short-form copy, packaging
- Understanding the role of editing
- Finding and telling authentic stories
How to tell stories in the digital space
- Understanding the different social media channels
- Immersive stories and new technologies
- Looking at the world of gaming and what we can learn from it
Transmedia storytelling
- How to build stories across platforms
- Mapping user journeys and multi-channel stories
Who it's for:
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This course is for everyone who wants to understand how to use stories for more effective marketing and brand communications.
By the end of this workshop you will:
- Understand your business problem, your audience and the context of your story
- Learn the potential and limitations of different channels to tell stories
- Develop effective immersive stories in the digital space
- Use multiple platforms to further engage your viewer at different touchpoints
