Storytelling for Action
Harness the power of award-winning storytelling to connect with your audience.
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Harness the power of impactful storytelling in this 3-part on-demand storytelling bundle, combining all 3 parts of our storytelling series. First, learn the value and theory of using emotion to capture the hearts and minds of your chosen audience. Then, get to grips with how to do it for your brand, covering everything from the basic narrative building blocks to multi-disciplinary mediums, and key touchpoints. A must for anyone looking to inject great storytelling into social media, packaging, advertising, or their design work.
Great stories are all around us. They help make sense of our identity and the world around us, and are hardwired into humanity to inspire us, share with others, and make us laugh and cry.
Storytelling in business helps build an enduring emotional attachment with consumers. They underpin the most compelling and persuasive advertising and brand strategies, can inspire action, and communicate commitments and values.
D&AD’s brand storytelling course explores the principles of great storytelling, from plot to structure, to narrative arc and characterisation. And it will also help you understand how to apply those principles to the world of commercial creativity, whether your chosen storytelling platform is a piece of packaging, a game, a film or any other medium.
Who it's for:
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This course is for everyone who wants to understand how to use stories for more effective marketing and brand communications.
By the end of this workshop you will:
- Have an understanding of the fundamentals of storytelling
- Understanding what brand storytelling is and how to get the most out of it
- Know how and where to apply storytelling in advertising most effectively.
