Storytelling Part 1
Get to grips with the fundamentals of storytelling in this on-demand course.
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If you’ve ever wanted to know why we tell stories, and understand narrative structures, this is the perfect place to start. A must have for anyone looking to craft stories that help audiences build emotional connections, and remember messages. Led by industry superstars, this on-demand course is Part 1 of 3 and will help you get to grips with the basics.
This course, Part 1 of the ‘Storytelling for Action’ series, will give you the building blocks and fundamental knowledge you need to effectively use narrative in any creative medium.
Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts including Richard Brim from adam&eveDBB, Sir Alan Parker, and representatives from agencies including Ogilvy Roots and 4Creative.
Through a selection of videos, articles, discussions and D&AD Award-winning work, you will explore:
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Why we use storytelling
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How to build an effective story
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How to build a story with a purpose
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Understanding the building blocks of stories, including narrative structure
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Knowing when to play by, and when to break the rule
Who it's for:
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This course is for everyone who wants to understand the tools needed to craft stories for effective communication.
By the end of this workshop you will:
- Use storytelling to help audiences remember our messages, and to build emotional connections
- Develop an effective story using building blocks of stories and narrative arcs
- Use a controlling idea to build a story with purpose
- Understand the common threads that run through all stories and when to use them
- Learn to tell stories representative and reflective of your audience
