Creating for TikTok: how to create full-funnel TikTok first campaigns

Master TikTok campaigns with this free on-demand course

For a lot of brands and agencies, there is still a traditional approach to creating campaigns: — prioritise TV and then when it comes to social, do a cutdown or other high-polish content captured during the TV shoot. TikTok is just one piece of a campaign, rather than something that can inspire their entire campaign, through every stage of the funnel.