Storytelling Part 2
Hone your brand’s story and discover how best to communicate it with your audience.
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So you’ve got a handle on the basics, now it’s time to take it to the next level. This Part 2 of our full on-demand storytelling course helps you get to the heart of your brand’s story, and how to best communicate it with the world. You’ll find out how to keep that story relevant over time, and discover the part that tone of voice and visual identity plays in all of this. Ultimately, giving you the tools you need to seed stories through brand worlds and communications successfully.
All brands have a story. Whether a new start-up, a disruptor or a household name, each brand will have a unique history, a set of values and a vision. Through this, we can define and craft brand stories, and weave them into the design, communications and experiences to ensure consistent and effective messaging.
This course, Part 2 of the ‘Storytelling for Action’ series, will give you the tools you need to define, craft and apply brand stories.
D&ADs ‘Most awarded Design Agency’, JKR, will be leading the course. They'll be sharing tools, tips and case studies, and will be joined by industry experts from agencies and brands including Superunion, NB Studio and The Gut Stuff.
Who it's for:
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This course is for everyone who wants to understand how and why to use brand stories. You might be working in a creative or branding studio, in-house as a marketeer within a brand, or starting a brand yourself.
By the end of this workshop you will:
- Understand how to find and articulate a brand story
- Develop the brand story across different touchpoints
- Learn how to keep brand stories relevant and fresh over time
- Explore telling stories through tone of voice and visual identity
