Brighter Briefs Training for Teams
Help your teams optimise and refine their briefing processes.
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The best briefs both direct and inspire. This Masterclass led by award winning trainer, Uri Baruchin, explores the crucial elements of effective briefs and creative strategy. This session is designed for teams to optimise existing brief templates and refine briefing processes.
Your team will learn to:
- Examine the anatomy of client, agency and creative briefs for different approaches to brief writing.
- Explore strategies to articulate the brief challenge and humanise the audience.
- Choose different approaches to capture and articulate creative strategy.
- Develop a new briefing template based on best practices.
- Evaluate and improve a briefs' creative strategy and direction.
Who It's For:
- Creatives, account planners and strategists
- Anyone tasked with the challenge of writing a creative brief
- Members of marketing departments and internal creative agencies
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
