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Uri Baruchin

Uri Baruchin

  • Founder
  • United Kingdom
  • Member since 2019

With a career split between digital and brand building, from the early days of the Tel Aviv Internet scene to over 20 years of international strategy based in London.
Uri can't stop thinking.

Uri has led cross-functional teams with Siegel & Gale, Landor and The Partners, where he was Head of Strategy leading to the Superunion merger. He has worked with blue-chip clients such as Nestle, Sony and MINI as well as boutique brands and start-ups. Frequently, he's found himself as "a strategist to the strategists", shaping the methodology of creative agencies and for clients such as Deloitte, Kantar, and Bain & Company.

He now runs a boutique agency working on strategic brand programmes and campaigns across B2C and B2B clients and collaborating with selected agencies - from household brand names to cybersecurity and a new VC fund.

Bringing strategy education and mentoring to strategists, creatives and clients has been a passion, quest and obsession - Including years of involvement with the WPP Fellowship, strategy mentoring at the School of Communication Arts, and lectures at the London College of Communications' MA in graphic branding and identity.

Contact Uri.

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