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Reed Collins

Reed Collins

  • Chief Creative Officer
  • Hong Kong
  • Member since 2013

Very few Chief Creative Officers have had the opportunity or experience of having worked across five continents; Originally from Australia Reed Collins has been based in Hong Kong for the last 9 years and is responsible for the creative output of all Ogilvy offices in APAC. Working with IKEA, KFC, Coca Cola, Mondelez, Vogue, Nestle, Fox Sports, Nintendo and Shiseido along the way.

Under his leadership, Ogilvy has earned Regional Network of the Year titles at both Effies and Cannes Lions the last 5 years. The first ever Cannes Lions Grand Prix for the nation of Pakistan. Named Creative Person of the year in 2017 by Campaign Magazine Asia and was the most awarded creative in the world back in 2001 for his Fox Sports campaign according to the Gunn Report.

With over 33 Cannes Lions (2 x Grand Prix), 31 One Show pencils (Best of Show x SDG), 26 D&AD pencils (3 x Yellow) and many others under his belt so far. He is also pretty chuffed that some of this work features as part of the permanent collection at the MoMa NYC and recently serving as Jury President for Direct at Cannes Lions 2020/21.

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