For Pizza Hut’s latest creation it collaborated with IKEA to cook up the Pizza Hut X IKEA meatball pizza – a taste sensation topped with IKEA’s iconic Swedish meatballs. To help launch this new pizza and drive sales Ogilvy Hong Kong created the SÄVA, a flat-pack table inspired by the pizza ‘savers’ found in every pizza box – only available to a lucky few who purchased the new pizza. Sales increased 86% over forecasts, while the campaign went global, with over a billion impressions and more than 18m views.
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