• D&AD Awards 2021
    Are you a Pencil winner?
  • Are you a Pencil winner?
Submit your credits
  • My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Pizza Hut x IKEA SÄVA

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail / 2021

Award: Shortlist

Shortlist / Direct / Product & Service

Award: Shortlist

Shortlist / PR / Product Launch

Award: Shortlist

Shortlist / Graphic Design / Direct Mail

For Pizza Hut’s latest creation it collaborated with IKEA to cook up the Pizza Hut X IKEA meatball pizza – a taste sensation topped with IKEA’s iconic Swedish meatballs. To help launch this new pizza and drive sales Ogilvy Hong Kong created the SÄVA, a flat-pack table inspired by the pizza ‘savers’ found in every pizza box – only available to a lucky few who purchased the new pizza. Sales increased 86% over forecasts, while the campaign went global, with over a billion impressions and more than 18m views.

  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again