• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Pizza Hut x IKEA SÄVA

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail / 2021

Award: Shortlist

Shortlist / Direct / Product & Service

Award: Shortlist

Shortlist / PR / Product Launch

Award: Shortlist

Shortlist / Graphic Design / Direct Mail

For Pizza Hut’s latest creation it collaborated with IKEA to cook up the Pizza Hut X IKEA meatball pizza – a taste sensation topped with IKEA’s iconic Swedish meatballs. To help launch this new pizza and drive sales Ogilvy Hong Kong created the SÄVA, a flat-pack table inspired by the pizza ‘savers’ found in every pizza box – only available to a lucky few who purchased the new pizza. Sales increased 86% over forecasts, while the campaign went global, with over a billion impressions and more than 18m views.

  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA
  • Pizza Hut x IKEA SÄVA

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.