UNI-FORM
Award: Graphite Pencil
Graphite Pencil / Branding / Tactical / 2021
Award: Wood Pencil
Wood Pencil / Photography / Fashion
Award: Wood Pencil
Wood Pencil / Direct / Integrated
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes
Award: Shortlist
Shortlist / PR / Product Launch
Award: Shortlist
Shortlist / Graphic Design / Integrated
Award: Shortlist
Shortlist / Product Design / Inclusive
Award: Shortlist
Shortlist / Writing for Design / Integrated
Students at Taiwan’s Banqiao High School organised an event inviting their male peers and teachers to wear skirts, breaking gender stereotypes and promoting freedom of choice. Vogue joined forces with acclaimed fashion designer Angus Chiang to transform the concept from a one-off event into a genuine campus fashion. It sparked a global discussion: “Do school uniforms have to be gender-specific?” But this is just the beginning. In the future, Ogilvy Taiwan hopes all students will wear UNI-FORMs, and feel at ease showing their true selves.
What did the judges have to say?
"This body of work is an important message to send to our children: that you can be whoever you need to be and gender does not need to subscribe to the predisposition of societal norms. I appreciated the concept and the locations throughout the school."
Belle Verdiglione, Photographer & Business Coach, Belle Verdiglione
Are you credited on this winning entry?
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