Crabs
Award: Wood Pencil
Wood Pencil / Art Direction / Film / 2022
People are often scared of the unknown, but once we embrace it, their fear can transform into a positive experience. It paid tribute to the generations of people who have been brave enough to try new things, by bringing to life the ancient Chinese tale of the first man to eat crab: Baron Pax Xie.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.