The Care Codes
Award: Wood Pencil
Wood Pencil / Media / Mobile / 2022
To make the digital world a friendlier place for elderly people, QR codes were turned into Care Codes, a new visual symbol that combines a smiley face with a QR code. Care Codes are scannable signs that lead people to an accessible platform for elderly people, where they can use simplified versions of essential digital tools. The symbol can also be used in physical stores to indicate that their staff are happy to help their elderly customers with digital bookings, payments and transactions.
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