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Writing a Creative Brief That inspires

Briefing is often treated as a part of procedure; overlooked as a more nuanced art form. Here Kit Altin, Chief Strategy Officer at The Gate London, explains her more unique approach to writing a creative brief for advertising, and demonstrates how it can yield impressive results.

Waging a war on boring briefs, in the following video Kit talks about how to create a balance between ‘the straight and narrow’ of factual input, and the parts that inspire, setting off little explosions in your creative teams mind. Worth a watch if you’re stuck for unique ways to transmit information and get people in the right frame of mind. 

Writing a Creative Brief That inspires

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