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Building effective social media campaigns

Putting the social in your social media strategy

Your understanding of a social media channel can dramatically affect the quality and effectiveness of your creative work. With so many platforms available to use it is key to know which ones right for you and why.

However, understanding social media platforms is just one part of the picture that many get wrong.

Many people forget about who they are talking to, the audience. They put the media before being social. They forget it’s an opportunity to grow a passionate community. They don’t explore their niche enough to really engage people. To tell quick or enduring stories.

This one-day Social Media Masterclass starts by diving in to what makes each social platform special, revealing the successes and failures that brands have experienced and gives you social media best practices and tools to figure out what’s the best way forward for your brand.

This social media strategy course will challenge you to go beyond the social platform and focus on who really matters, the audience. How to engage your audience in your brand both in the moment and how to stay in their mind long term.

By the end of the session, you will:

  • Have a deeper understanding of the many social channels
  • Learn how to deal with social media trends
  • Build your audience on social 
  • Get top tips for social media strategies
  • Learn how to grow your social community 
  • Play with the many ways to activate on social

Who it’s for:

  • Anyone tasked with creating successful social media campaigns
  • Creatives of all levels who want to run effective social media campaigns
  • Planners and strategists who want to find new ways to use channels
  • Brand marketeers looking to better understand platforms

Looking for more information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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