Imagine sitting by a bus stop, and the screen next to you demands your attention with a perfectly lit ad. You take a look and instantly grimace with disapproval. The camera behind the screen registers your reaction and immediately changes the displayed advert to something that you might approve. After two rounds of instant feedback, the system has appended the feed with enough information to predict your mood correctly and shows you an advert you enjoy. Adapting to visceral reactions to a promotion is just one way to explore the interplay between artificial intelligence and human emotions. Moreover, it recalibrates our focus in the context at hand when discussing the application of artificial intelligence and machine learning in marketing and advertising.
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