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Top 10 tips on creative leadership

Per Pedersen shares his thoughts on leading for creativity and keeping your agency relevant in the future

When done correctly, creative leadership development can have the power to transform individuals, teams, companies, and societies. As the Global Creative Chairman of Grey, Per Pedersen sets the creative ambition for the network, and under his creative leadership style, the Grey Global Creative Council has become a catalyst for creating strong creative work culture across the entire agency network.

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