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Creating Emotion in Digital Experiences

Embrace the role of emotions in design and learn how technology can put humans first

Artificial Intelligence might just take over the world. Right now, you can talk to your car, your boiler and even remotely peek into your fridge to see what you need to buy for dinner. The Internet of Things is, and continues to, connect everything we own to the Internet. But how can we leverage the accelerating world of technology to design experiences that really connect with people? And how on earth do you articulate them? 

Masterclass Outline

In this one-day workshop you will design through your heart, mind and eyes. We’ll start with humans first – you know, those sensitive souls made up of fear, joy, sadness, disgust and anger in various measures – and learn what triggers certain behaviour and the vital role emotion plays. 

You’ll spend some time investigating the role technology plays, how we can design experiences to provoke different emotional responses and how to create relevant digital innovation that put people first. Then you’ll turn those ideas into something that is tangible, beautiful and feasible, and put these experience into the hands of people, so you can test your idea and learn from it. 

Learning Outcomes

Delve deep into human behaviour and emotional triggers.
Know how to provoke emotions in digital experiences.
Understand how to pair human need with functionality.
Create experiences that span two or more connected devices

Suitable for

3+ years of industry experience.
Creative people who are interested in how to connect with people through technology.
Any marketing or business professional who is interested in the Internet of Things, but doesn’t know where to start.

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