The quality of a brief can make or break your project. It’s obvious really, but it’s amazing how many bad briefs still find their way into creative departments. In this masterclass you’ll learn all you need to make sure your briefs are smart, interesting and inspiring. And of course, brief. The day will make you work, make you think, and make you more confident to write, challenge or answer a brief.
In this masterclass, you'll cover both the intellectual and the imaginative sides of creating a great brief. You’ll leave the day knowing exactly what a good brief involves (and a bad one) and learn the right questions to ask. You’ll learn how to develop your central thought into something that sparks creativity, and how to ruthlessly simplify no matter how complex the subject matter. You’ll discover how tasks can be turned into ideas. You'll find out how to inspire people in 15 minutes flat, how to engage creative minds, and a whole load of tips, traps and troubleshooting based on years of industry experience.
Know how to get the best brief out of your client and what makes a great brief.
Be able to simplify and distil complex information quickly.
Know how to develop interesting and inspiring thoughts and propositions.
Have a range of techniques to inspire your teams.
Creatives, account planners and strategists.
Anyone tasked with the challenge of writing a creative brief.
Anyone who’d like to understand more about what constitutes a good brief for a creative department
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