It’s a fact that 99% of the creative work produced in an agency never sees the light of day. Much falls at the first hurdle, when the creative people present their idea internally. Other work never makes it through the levels of approval that exist in every agency. Finally, the clients get the chance to kill it off. And, more often than not, they do.
From explaining your ideas to colleagues at internal meetings, to the big client pitch, being able to articulate a creative concept is key to getting buy in. Tom Evans, Founder of BleepBleeps, explains why your presentations may be lacking effectiveness, and what you can do about it.