“People don’t buy what you do. They buy why you do it.”Simon Sinek
Tom used the quote above when we asked him to describe his masterclass, Presenting Creative Work. It comes from Simon Sinek, the motivational speaker and author. This quote is Tom’s mantra, informing the whole way he sets about selling an idea. And selling ideas is something he’s done quite a lot of.
He’s been a Creative Director on both the agency and the client side. His CV includes stints at Jack Wills, Being, TBWA, SapientNitro and AMX Digital.
He also co-founded the award winning digital agency, Mook. But it’s Tom’s new business, BleepBleeps, which takes up his time now. In addition, Tom is a regular speaker at creative industry events and often serves on awards juries.
Tom Evans on Presenting Creative Work
It’s a fact that 99% of the creative work produced in an agency never sees the light of day. Much falls at the first hurdle, when the creative people present their idea internally. Other work never makes it through the levels of approval that exist in every agency. Finally, the clients get the chance to kill it off. And, more often than not, they do.
- Junior to middle weight creative people who are called upon to present work internally and externally
- Creative people who have just been promoted into a senior position such as creative director and wish to brush up their presentation skills
- Account handlers and planners who find themselves often involved in creative presentations
- Any person from any agency discipline, or from any type of company, who wishes to present more confidently and with greater success
Former TBWA Executive Creative Director and Founder of BleepBleeps, Tom Evans is a regular speaker and awards judge in the communications industry.
If you want to find out more about the 'voyage of self discovery' that is creative work and a little bit more about what the masterclass entails, watch the video below.
"It was insightful, inspiring and productive. A bit of an eye opener really."Jason Thomson
Red Bee Media
"Really useful, confidence building, learned a lot in a short space of time. Will stick with me for the rest of my career."Hannah Morgans
"I was hoping to build up a set of skills, and it not only did that – it gave me a lot more confidence."Daniel Mitchell
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