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Introducing The D&AD Foundation

The D&AD Foundation is designed to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a fairer, more sustainable future. It’s our way of fuelling our industry’s future. We do this by:

  • Designing new and better ways to learn creative skills that are relevant to industry. 
  • Removing obstacles that prevent people flourishing in design and advertising-the ultimate industry leg-up.
  • Promoting and stimulating creativity as a driver of economic and social good.


“We want to be part of an industry that is understood and valued.” 

How can we make sure the power of creativity is understood and valued across the economy?

How can we make sure culture, both local and global, is respected and represented in our work?

How can we make sure we’re driven by need and purpose, rather than platforms and technology?


“We want to be part of an industry that understands the world’s problems are our problems.”

What role can creativity play in changing the world for the better?

How can we balance profit and purpose, aspiration and realism?

How can we consider and integrate sustainability into everything?

How can we collaborate with our clients to enable work with purpose beyond profit?


“We want to be part of an industry where collaboration is key.”

How do we encourage collaboration alongside competition?

How do we ensure group success comes before individual ego?

How can we encourage, support and enable collaboration?

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