Lisa Smith
- Executive Creative Director
- United States
- Member since 2022
Lisa is Executive Creative Director at Jones Knowles Ritchie in New York. With over 20 years of experience, she is best known for transforming some of the world’s most-loved brands. She led the global rebrand for Burger King at JKR, using design to help improve quality and taste perceptions across the full brand experience. Prior to JKR, Lisa was ECD of Chobani where she was responsible for putting creativity at the heart of the company, overseeing a rebrand that transformed the business, expanding its product offering and increasing customer loyalty, directly translating to top-line growth. Lisa was also Head of Design at Wolff Olins NY, focused on creating ground-breaking and commercially successful work for USA Today, Grubhub and The Met.
Lisa was named one of Fast Company’s Most Creative People for her role in delivering some of ‘the biggest redesigns of the decade’. In recognition of this, Lisa has picked up notable accolades throughout her career including Fast Company’s Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today.
Lisa played the role of jury president at Cannes Lions, D&AD and ADC.
Contact Lisa.
D&AD Awards (17)
-
Your Way, Way Better
- Graphic Design
- Jones Knowles Ritchie
- Restaurant Brands International
- Graphic Design
- Integrated
- 2021
-
Pandora’s Box
- Graphic Design
- Browns
- Trebruk UK
- Graphic Design
- Posters (non music) - Campaigns
- 2002
-
Logos, Your Way
- Branding
- Jones Knowles Ritchie
- Restaurant Brands International
- Branding
- Logos
- 2021
-
Flame-licked Type, Your Way
- Typography
- Jones Knowles Ritchie
- Restaurant Brands International
- Typography
- Packaging
- 2021
-
Flame, Your Way
- Type Design
- Jones Knowles Ritchie
- Restaurant Brands International
- Type Design
- Display
- 2021
-
Planters – Gone But Never Forgotten
- Typography
- Jones Knowles Ritchie
- Kraft Heinz
- Typography
- Packaging
- 2020
-
SVA Masters in Branding
- Typography
- Jones Knowles Ritchie
- School of Visual Arts (SVA)
- Typography
- Type Design
- 2020
-
Re-imagination of Chobani
- Branding
- Chobani
- Chobani
- Branding
- Branding Schemes/Large Organisation
- 2018
-
V&A Annual Review 2005/6
- Graphic Design
- Victoria and Albert Museum
- Victoria and Albert Museum
- Graphic Design
- Annual Reports
- 2007
-
Twilight: Photography in the Magic Hour
- Environmental Design
- Victoria and Albert Museum
- V&A Contemporary
- Environmental Design
- Exhibitions
- 2007
-
Channel 4 Annual Report 2003
- Graphic Design
- Browns
- Channel 4 Television
- Graphic Design
- Annual Reports
- 2005
-
Dries Van Noten 01-50
- Editorial & Book Design
- Browns
- Dries Van Noten
- Editorial & Book Design
- Complete Books
- 2005
-
Channel 4 Annual Report 2003
- Illustration
- Browns
- Channel 4 Television
- Illustration
- Illustration for Design - Individual
- 2005
-
Channel 4 Annual Report 2002
- Graphic Design
- Browns London
- Channel 4
- Graphic Design
- Annual Reports
- 2004
-
Love & Peace posters
- Graphic Design
- Browns
- Arctic Papers
- Graphic Design
- Posters Campaigns (non music)
- 2003
-
Pandora’s Box
- Editorial & Book Design
- Browns
- Trebruk UK
- Editorial & Book Design
- Complete Books
- 2002
-
Form
- Graphic Design
- Form
- Graphic Design
- Brochures
- 1997
