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Lisa Smith

Lisa Smith

  • Executive Creative Director
  • United States
  • Member since 2022

Lisa is Executive Creative Director at Jones Knowles Ritchie in New York. With over 20 years of experience, she is best known for transforming some of the world’s most-loved brands. She led the global rebrand for Burger King at JKR, using design to help improve quality and taste perceptions across the full brand experience. Prior to JKR, Lisa was ECD of Chobani where she was responsible for putting creativity at the heart of the company, overseeing a rebrand that transformed the business, expanding its product offering and increasing customer loyalty, directly translating to top-line growth. Lisa was also Head of Design at Wolff Olins NY, focused on creating ground-breaking and commercially successful work for USA Today, Grubhub and The Met.

Lisa was named one of Fast Company’s Most Creative People for her role in delivering some of ‘the biggest redesigns of the decade’. In recognition of this, Lisa has picked up notable accolades throughout her career including Fast Company’s Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today.

Lisa played the role of jury president at Cannes Lions, D&AD and ADC.

Contact Lisa.

D&AD Awards (17)

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