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Mark Tutssel

Mark Tutssel

  • Executive Chairman & Global CCO
  • United Kingdom
  • Member since 1997

As Executive Chairman & Global Chief Creative Officer of Leo Burnett Worldwide Mark leads the network’s unrivalled creative firepower across the world. He is the first creative leader of the iconic advertising agency since Leo Burnett himself. Mark oversees the creative output for some of the world’s most respected brands, including Samsung, McDonald’s, Procter & Gamble, Coca-Cola, Nintendo, Kraft Heinz and General Motors.

In 2015, Advertising Age recognised Leo Burnett as the most awarded network in the world. Under Mark’s leadership, the network has also topped the Gunn Report’s “All Gunns Blazing” category for seven of the past eight years, leading the industry in new world thinking. And is one of a very small group of agencies to have ranked in the world’s Top 5 most awarded creative networks for 11 years in a row.

One of the most awarded creative directors in the industry, Mark’s work has garnered every major creative accolade. During his tenure, Mark has won over 600 Cannes Lions, including 10 Cannes Grand Prix, three Titanium Lions, four Glass Lions, the first ever D&AD White Pencil, two coveted D&AD Black Pencils, 25 D&AD Yellow Pencils, 70 D&AD Silver Pencil Nominations, six Grand Clio Awards, eight Clio Hall of Fame Awards, five Grand LIA Awards, eight One Show Best of Show Pencils, two ADC Black Cubes and two Emmy Awards.

Under Mark’s creative leadership, Leo Burnett has developed award-winning campaigns for some of the world’s most iconic brands, including P&G, Samsung, McDonald’s, Coca-Cola, Kraft Heinz, Nintendo, Diageo, General Motors, Disney, United Airlines and Mercedes-Benz among others. Under his purview Samsung, Coca-Cola and McDonald’s were named Cannes Lions “Creative Marketer of the Year".

In 2013, Mark introduced “Creativity Without Borders”, a game-changing vision for marketing communications to Leo Burnett that is now widely adopted and embraced by the network. Borderless creativity allows for global collaboration by opening up remarkable opportunities for the way the network operates and creates.

Mark has had the honour of chairing the world’s greatest award shows many times over, including D&AD, LIA Awards, Clios, Art Directors Club Global Awards, Eurobest, Spikes Asia, ANDY Awards, AdFest and the Art Directors Club of Europe. He is also one of the only creative directors in the world to serve as a Cannes Lions Jury President five times.

Campaign magazine named Mark the No.1 Worldwide Creative Director, earning him the title of top global Creative Crusader in 2009, and was the first recipient of the Creative Leaders Tribute Award at the Epica Awards in 2018. In 2023 he was awarded the inaugural Created for Creatives LIA Legend Award.

Mark sits on the D&AD Global Advisory Board, the Facebook Creative Council, the One Show Board of Directors, and is a member of the Royal Society of Arts.