Being ranked the 7th best creative director in the world in The Big Won Report Björn has been in advertising for 27 years. Eleven of those working for Lowe, in Stockholm and in London. The last 13 years he has been the ECD/CCO and a member of the board of INGO – an agency created by a world unique merger between Grey and Ogilvy. He is a member of both networks Global Creative Council. The agency has creatively gone from practically nowhere to win international acclaim: No 6 in Fast Company’s “Most innovative Companies in the world” 2017, Agency of the year in Eurobest 2017 and 3rd best agency after Cannes Lions 2016. He has been a juror of many prominent award shows and he has won some 150 awards, including Titanium and Grand Prix in Cannes and a Black Pencil.