• Loading…

Dill – The Restaurant

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2014

Lidl is a European discount supermarket chain. For years Lidl has been trying to convince Sweden that low prices and high quality can go together. We opened a gourmet restaurant called DILL to prove it to them. The British two star Michelin Chef Michael Wignall was in charged of the cooking but what nobody knew was that all the food, down to the smallest grain of salt, was bought at Lidl. DILL was open for three weeks. It was fully booked from its first day to its last.

  • Dill – The Restaurant
  • Dill – The Restaurant
  • Dill – The Restaurant

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again