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Dill – The Restaurant

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Experience & Environments / 2014

Lidl is a European discount supermarket chain. For years Lidl tried to convince Sweden about the quality in their products. Low price and quality just don't go together. We built and opened a gourmet restaurant. The British two starred Guide Michelin Chef Michael Wignall was in charge of the cooking. What nobody knew was that ALL food that was used was bought at Lidl, down to the smallest grain of salt. The restaurant, named DILL was open during 3 weeks and fully booked from first day to last.

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