• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Dill – The Restaurant

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Experience & Environments / 2014

Lidl is a European discount supermarket chain. For years Lidl tried to convince Sweden about the quality in their products. Low price and quality just don't go together. We built and opened a gourmet restaurant. The British two starred Guide Michelin Chef Michael Wignall was in charge of the cooking. What nobody knew was that ALL food that was used was bought at Lidl, down to the smallest grain of salt. The restaurant, named DILL was open during 3 weeks and fully booked from first day to last.

  • Asset not processed
  • Asset not processed
  • Asset not processed

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again