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Think, Plan, Act: How to be Strategic

Fine tune your strategic instincts

Do you think things through before doing them? Have you ever sized up alternatives in the face of a dilemma, or examined the bigger picture? You've got the strategy instinct. In this masterclass, you'll learn how to develop, hone and train that instinct. 
 
This Masterclass believes being strategic greatly increases your chances of success. Used well, it also alleviates some of the pain which comes with any collaborative effort. During this one-day session you'll learn how to apply strategic thinking to any creative brief, design challenge or business problem you’re looking to solve. Whether you’re a creative, planner, marketer, business leader or consultant, this course will help you mix strategy and creativity - which is imperative when seeking breakthrough solutions.
 
Strategy is an ancient discipline integral to any human enterprise. The higher the stakes, the more instinctively strategic we'll be about a situation. In our work life, the stakes could be very high indeed, however many hurdles stand in our way: internal politics, competitive factors, different strategic philosophies and the propaganda of the organisations peddling them being but a few. That's why strategy is regularly left behind when it could have been your best friend for the journey.
 
We will look at some of the fundamental ideas driving strategy, avoid the buzzwords and fluffed up language that frequently cloud this essential discipline and skillset, and take a pragmatic approach to strategic thinking, planning and acting.
 
By the end of this workshop you will:
 
  • Help your understanding, plan of action and creative solutions stay tightly integrated
  • Simplify brand strategy to examine and grow existing brands
  • Use strategy to make ideas better, and ideas to make strategy better
  • Learn how to mindfully search for breakthrough solutions and avoid traps for any business challenge or creative brief
Who it's for:
 
  • Creative professionals who want to be more strategic
  • Strategists, planners and consultants who want deeper insight into the principles of the craft
  • Leaders who want to give their teams a greater sense of focus and purpose
  • Anyone navigating our messy world themselves or helping clients do so, looking for better solutions that work

Looking for More Information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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