Dan Germain is founder and Group Head of Brand of innocent smoothies.
In this D&AD Training Leadership Series event he tells the story of innocent smoothies, and how they were a social company before the advent of social media. This is a masterclass in how to create a brand that is loved and revered in equal measure.
From humble beginnings making homemade drinks in a west London flat, to the internationally renowned brand you see today, Dan tells all in the Innocent smoothie story below.
If you’re looking to delve deeper into what branding really means, why not take a look at our Branding. In Five and a Half Steps learning development workshop with Michael Johnson.