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The innocent Story by Dan Germain

Dan Germain is founder and Group Head of Brand of innocent smoothies.

In this D&AD Training Leadership Series event he tells the story of innocent smoothies, and how they were a social company before the advent of social media. This is a masterclass in how to create a brand that is loved and revered in equal measure. 

From humble beginnings making homemade drinks in a west London flat, to the internationally renowned brand you see today, Dan tells all in the Innocent smoothie story below. 

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