The creative industry includes everything from advertising and film to games development and graphic design. So why don't some people see a job in the creative industry as a serious career?
In a new series of films, D&AD has spoken to people from across the commercial creative world to discover what it is they do all day, and how they got there. From the subjects they studied at school, to their university degrees and first jobs, we trace the best ways of getting a job you love.
If you've got a creative side to you and you're looking for career advice, this is a great place to start. If you're a tutor or teacher trying to encourage your students to pursue a career that's right for them, watch these films.