Vikki has been bringing copy to life for over 20 years.
She began her career agency-side before falling for the beauty industry and working in The Body Shop creative studio for eight years. She then moved into entertainment, writing for Virgin Media and Sky before her passion for travel took her far and wide with Expedia and Hotels.com.
Now Vikki helps major brands find their personality and tone of voice. Her clients include Sky, NOW TV and ITV, and she works with agencies like Portas, Fitch, AKQA, WCRS and Table 19.
She also runs branding and copywriting workshops around the world, pushes future creatives to write award-winning copy at London's School of Communication Arts 2.0, is a regular judge on D&AD, D&AD New Blood and DMA awards panels, and was named a 2017 Top 30 Female Creative Leader by Campaign and Creative Equals.
On Twitter? Vikki created #thingsyouhearinagencies - join in at @AgencyQuotes – and follow her #copywritersunite hashtag to meet other copywriters online and in real life.
Vikki also co-created Copy Capital, an annual event in London, UK designed to celebrate copywriting (www.copycapital.co.uk / @Copy_Capital).